People in American cities were wearing Lululemon, Lucy, and Lorna Jane Gap Body, Athleta, and Nike everywhere, including to the office. The trend accounted for nearly all growth in the apparel, footwear, and accessories sector during this period. The size of the market for athleisure - a coinage officially adopted into Merriam-Webster’s lexicon this April - grew five percent each year between 20, from $54 billion to $68 billion. Perhaps those who own a pair or five might want to weigh in, pun intended: Lacking much/any personal experience with athleisure, I have no idea whether Wiegel is overstating things. Or maybe these are just comfortable yet flattering pants.
Under the rubric of freedom, in other words, another vanguard of the all-demanding cult of productivity (a secular euphemism for “justification by works of the law”) may be flourishing. In her view, there could even be something nefarious going on here, an objectification that is not so much sexual as existential or economic (or all of the above), the sartorial version of the deceptively counterproductive self-optimization tools delivered via smart technology. So, among those who spend time thinking about such things, today’s layered spandex tends be seen as the slightly sexier modern equivalent of pajamas or sweats, at best an (expensive) emblem of liberation, at worst the latest in a long and relatively innocuous line of popular clothing items with status associations.Īccording to Moira Wiegel, who penned an impressive treatise on the subject for Real Life entitled “Pajama Rich”, that assessment may be incomplete. The men in my orbit, to the extent that they notice, find the force and passion behind the trend amusing, while all the women I know seem to be in on the joke, not averse to poking fun at the pretense of exertion the clothes imply, just happy to be comfortable and, er, streamlined. For whatever reason–probably having to do with the increasing anxiety around anything related to gender–Lululemon products are a safe target for wisecracks.
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Jokes about ladies adopting high-end athletic gear as their go-to daily uniform (for all manner of non-athletic activity) have cropped up in enough movies and TV shows at this point as to become cliched.
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But they won’t be able to pull off a credible depiction of today’s professional class without putting at least some of the females in “athleisure”, e.g. In years to come, when Hollywood makes its first period pieces about the mid 2010s, or HBO films a miniseries about American life at the end of the Obama presidency, they’ll have a wide range of fashion trends to choose from when dressing the cast.
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